THE EUROPEAN SPORT MODELS MANAGEMENT IN THE EUROPEAN UNION COUNTRIES EUROPEAN UNION

The relevance of the European model modern sports management development in Union countries today is a factor competitiveness and survival crisis instability conditions. A document published by Commission 1998 highlighted that traditional sport organization Europe had undergone major changes since 1980s, leading to gradual alignment its high level with commercial interests reconceptualization around spectator sport. goal formation should be will occur countries, promote an atmosphere self-realization person world. combines all resources – administrative, economic, cultural, social, technological, which contribute as single integral project. purpose research investigate theoretical practical aspects countries. Research objectives: 1) reveal pyramidal structure; 2) determine directions formation; 3) justify approaches principles model; 4) identify priorities society. Setting led use following methods techniques. are used study countries: institutional for institutes dimension their at national state; axiological measure values transformation organizations; structural functional identifying functions leaders implementation dimension; behavioral motives managers relationships subordinates organizing feedback purpose; 5) systemic arrangement separate organizations into entity creates system. It has been proven “European sport” symbolic, political scientific construction gives results. activity (through movement), harmonization work institutions, transnational exchanges, circulation professional athletes media created not only community thought about sports, but also certain vision mental map territory. significance contributes promotion, taking account specificity, structure, social educational function.